Alias – The word comes from the Latin word ‘alias vices’. It indicates a pseudonym – a name easy to remember that replaces the original. Within a sentence, used in the form of an adverb, alias takes on the meaning of i.e., otherwise said.
This is Milan. Milan alias the city of fashion, alias the city of design, alias the city of culture… alias a new story to tell. Image is the product of imagining. With the image you enter a virtual world – or simply a possible world – in which the experience becomes culture, sharing, transmission of ancient but innovative knowledge.
A way alias a hub. An experiential hub and a facilitator, the symbol of one of the creative souls of the city, the fashion one and the landmark of the Milanese high fashion where to explore contemporary themes such as: design, food, innovation, urban change.
Thanks to Spiga 26, Via della Spiga will become a meeting place, a connector of experiences and an elaborator of culture, creativity and sociality. «Alias – a story that I haven’t lived, but one that if we try to imagine together we couldn’t wait to be a part of».
