The location

Luxury speaks a new language in the metropolises of the world: the old rules have been swept away, and ideas tested and changed. Milan is viewed as a symbol of design, fashion and culture. In a city that defies definition and cannot be pigeonholed, there is one street that used to be a high-society salon, where people would come to see, to live, to meet. A new space, with a new identity, has now been created here, in this street known by all, in this icon of present and future.

Milan is a creative, sensible city, and one that is investing to build a sustainable future – certainly from an environmental point of view, but also from an economic and social standpoint. It is the city that secured the 2026 Winter Olympics, a laboratory where a sharing economy is being created for Italy, and the venue for festivals and cultural events that open up to the world. With its Fashion Week, it is one of the four fashion capitals of the world, alongside Paris, New York, and London, historically leading the way in prêt-à-porter. Spiga 26 could only be here in Milan, where design mingles with music, books with nightlife, work with fashion, and cinema with shopping.