We create ideas, and spark inspiration.
We’re inventors.
On virtual walls we posted what can’t be posted
on real walls; because today, more than ever,
our instinct is to protect our environment and the good of all.
We transform forbidden flyposting into a licence to imagine.
We nourish our imagination in a place named feed
and we’ve created one called @Spiga26Milano.
Because the only way to imagine the future is to create
it -starting from the strengths of our city.
From the avenues it has built. From the avenues
that take shape around our desire to dream.
You are invited to follow us and not to ignore us.
Come see us
on Instagram @Spiga26Milano.
POST NO BILLS – July 2021
Post No Bills refers to the ban on posting advertising along the protective barriers surrounding under-construction spaces to protect construction yards. Usually, the lettering is painted, using a stencil, to ask for respect on the construction site limits – thus avoiding illegal commercial images.
The rebuilding work on Spiga 26 is now kept private behind wooden hoardings – on which there is a ban on posting. Not just posters, but aesthetic artworks. Playing on the Post No Bills concept, Federico Pepe, artist and founder of Le Dictateur Studio, has produced a limited series of experimental typographies: 52 Post No Bills, to evolve a service message for the construction site into an artistic performance.
Physical walls and digital walls are covered with the same signs. Federico Pepe proposes a reflection on the distance between the physical dimension and its virtual counterpart. On the wooden hoardings of Spiga 26, a QR code is attached which links to the Instagram profile of @spiga26milano, where everyday, behind each poster, a reel of images recounts the details of the restoration works of the historic building. As in the real world, the Post No Bills hide the construction site – so in the virtual world, the same images reveal the hidden secrets of Milan and Via della Spiga.
DISCOVER ALL THE POSTERS ON
spiga26milano
