Sergio Rossi unveiled its new Milanese flagship store at Spiga26
Sergio Rossi, a brand synonymous with Made in Italy and Italian excellence in the production of luxury shoes, based in San Mauro Pascoli and representing one of the best Italian manufacturing companies as to environmental respect and social responsibility, unveiled its new flagship store at Spiga26, moving from Via Montenapoleone to Via della Spiga: a new step in the evolution of the historic brand and of Lanvin Group of which it is part of.
The insertion of the brand in the new Milanese creative district is an opportunity to express the souls of Sergio Rossi perfectly in tune with the many identities of Spiga26. Spiga26 is the creative hub developed by Hines, a global player active in real estate, in which the prestigious brand has chosen to open its experiential laboratory, an innovative formula that will focus on a 360° customer experience.
The Sergio Rossi flagship, designed by Cristina Celestino Studio, is spread over two floors of the building (approximately 200 square metres): two windows on the iconic street of the Quadrilatero underline the entrance to the store and an overlook on the internal courtyard will create a constant dialogue and an osmotic relationship with the building.
The redevelopment project of Palazzo Pertusati promoted by Hines is part of a larger plan to relaunch Via della Spiga, in which the building acts as a catalyst for new experiences that can combine fashion, design, culture and lifestyle: in light of this objective, the building is proposed as a hinge between past and future. The historical value of the building dialogues with more innovative elements.
Sergio Rossi looks at the future with the same energy and introduces in its store digital services to adapt to the new omnichannel shopping habits and to offer cutting-edge solutions in the retail world.
